Resources
Content is king, in more ways than one. Delve into these resources for further insights, best practices, and guidance on equipping the rep of the future and implementing Good Promotional Practices into your marketing and sales workflows.
Videos, Webinars & Presentations
What is the Connected Evolution?
Regulatory and Marketing Symbiosis from Concept to Commercialization
Preventing Off-label Sales Promotion
Different Hats, Same Needs: Marketing Compliance from Boardroom to Doctors Office
PART 1 : Navigating Compliance Challenges of Product-Related Communications
Part 2: Promotional Content Dissemination by your Sales Force
E-books & Whitepapers
E-book : Jumpstarting Change: An A-to-Z guide for navigating the rules of customer interaction and successfully engaging elusive physicians.
Whitepaper: Good Promotional Practices: Are You Ready?
Whitepaper: Practical Compliance Advice from Recent CIAs
Articles
- PharmaPhorum: Build a strong ethical sales culture in four steps
- PharmaVoice: Marketing on a Two-Way Street (PDF)
- eyeforpharma: Rep of the Future: In search of the rep of the future - will sales reps always be at the top of the budgetary food chain?
- eyeforpharma: Rep of the Future: Meet Dave, model rep of the future
- PharmaPhorum: Five things you didn't know about off-label sales compliance
- PharmaPhorum: Five ways to make the most of your streamlined sales force
- Pharma Magazine: Good Promotional Practices: How Regulatory, Marketing and Sales can Unite to Improve Content Dissemination.
- PharmaPhorum: Are digital and multi-channel marketing now one and the same?
Marketing on a Two-Way Street
Download a complimentary pdf of October's PharmaVoice article: Marketing on a Two-Way Street
Blogs
GPP Services:
Have questions about incorporating Good Promotional Practices within your company? How to ensure compliance with pharma or medical device social media? We have a wealth of knowledge and would be glad to help or point you in the right direction. Contact us to find out more.
GPP LinkedIn:
Discuss the latest GPP topics in our Good Promotional Practices LinkedIn group.
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Support:
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Press/Media:
Media Contact: Lisa Parker 1.503.684.1415 lisa.parker@prolifiq.com Find latest press releases here.