4 Ways to Rethink Marketing Strategies for High Tech Companies
This post is courtesy of guest author: John Thackston, Vice President of Client Engagements and Co-Founder of SOAR Performance Group
If you had a dollar to invest in your business, how would you decide where to invest?
Are you aligning content for effective sales enablement? For many, this might be at the bottom of the to-do list—if it’s on there at all. But the truth is it’s more important than most people realize.
Let’s talk about spreadsheets and slide decks. Nearly 80 percent of financial decisions are supported by spreadsheets, while one in two businesses use spreadsheets to prepare accounts. Despite this, 88 percent of spreadsheets contain errors. So, what do all these numbers mean—that businesses are still relying on error-ridden spreadsheets? Are these same spreadsheets costing them time and money? Sounds like a managerial headache waiting to happen.
It can be hard to market and sell a medical device when customers want so much functionality, customization, and one-on-one support. This is especially true if they expect, as many do, that your product will allow them to take advantage of emerging trends in the industry such as big data, telemedicine, and commoditization.
Sales enablement allows teams to gain insight and improve effectiveness. Equipped with the best tools and methodologies, teams can filter data and leverage metrics to ensure that their reps are empowered to sell—always and from anywhere. Sounds great, right? Well, enablement does demand some finesse. It requires teams to implement both the right techniques and the right technologies into their processes.
With more than 100,000 customers using Salesforce globally, it’s safe to say the platform is the world's most popular customer relationship management (CRM) system. This should come as no surprise. The tool is used by savvy medtech sales professionals literally every day.
For many sales and marketing professionals, starting the day with Salesforce is like starting the day with a cup of coffee. This habit not only informs the brain that it’s time to start functioning, but it inspires productivity. Unlike coffee, however, making the most of Salesforce requires a little effort. To help, we’ve rounded up five expert Salesforce tips. From account planning to closing deals, here are ways to make the most of your CRM:
Strategic account planning takes typical account planning a step further by not only outlining an account's goals—and how an organization can help them achieve these goals—but also evaluating which accounts are essential to your company's growth.