Recent Posts by Lisa Parker

 

3 Essential Salesforce Best Practices for Account Planning

If a customer is responsible for the bulk of your company’s revenue and profits, it doesn’t matter if they are a “good” customer or a “bad” customer. High-profile accounts inarguably become your most important customers because they generate a disproportionate part of your income. Regardless of the size or difficulty, organizations need a way to land and maintain these deals.

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Salesforce Tools and Tips for Your Business to Remain Competitive

As a medtech marketer, your sales team’s efficiency relies on you and the marketing materials you provide. You must also ensure compliant communication efforts, and it’s up to you to streamline marketing and sales interactions. In the ever-evolving medtech space, growth means choosing a technology solution that’s affordable, boosts productivity, and helps both marketing and sales teams keep up with customers.

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Here’s What’s Missing From Your Sales Enablement Strategy

Sales and marketing teams have been opposing forces for quite some time, but because the goal for both is to increase revenue, we’re seeing the dawn of a new era of collaboration as people realize they get a lot more done working together than against each other.  

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3 Regulatory Risks of Not Doing a Content Marketing Audit

As a marketer for a medtech company, you spend most of your time overseeing internal and external communications—mediating between corporate leaders and the sales team. The external communications are vital to your marketing strategy success. To stay competitive in the highly regulated medtech marketplace, you must empower your company’s sales representatives to sell efficiently.

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5 Common Pitfalls of a DIY Sales App for Life Sciences

When it comes to arming your sales force with mobile apps, you need to think of them as your customers as well, and provide apps that they will want to use and that are useful to their jobs. Good mobile apps are task-oriented and aligned to a sales rep’s mobile moments, helping reps find the right information at the right time, without spending a third of their day completing administrative tasks.

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3 Sales Enablement Best Practices for the Med Tech Marketer

As the medical device landscape continues to evolve, it’s vital to align sales and marketing. As a marketing leader operating in a highly regulated industry,  a critical factor of your overarching strategy is to ensure consistent, compliant communication.

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Content Audit Best Practices for the Medical Device Industry

As a medical device marketer, an added responsibility is maintaining compliance and ensuring content consistency. Because of the highly regulated nature of the medtech industry, it’s critical that you produce compliant content, analyze performance and usage, and ensure that content is up to date.

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How to Take the Headache Out of Life Sciences Sales Enablement Tools

You did the research, reviewed the vendors, worked with your IT team to determine the best mobile tools for your sales reps and made a decision. After many presentations and meetings, budgets were approved, the software was purchased and installed, and the field force was trained.

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Strategies for Coaching Seasoned Medical Sales Staff in the Digital Age

The medical device sales environment is evolving. When its initial digital transformation began years ago, some predicted the decline of the sales rep. However, digital didn’t replace sales reps; instead, it expanded their responsibilities. While face-to-face interactions are still a critical part of medtech strategy, reps must now leverage personalized data and contextual knowledge.

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3 Med Device Sales Playbook Must-Haves

Time is of the essence in the med device sales landscape. Sales representatives often only have a few minutes to pitch or demo medical devices to decision-makers. What’s more, the life science landscape is changing. Sales teams no longer rely exclusively on the relationship between one sales rep and one healthcare provider. Instead, they must cater to a broad group of decision-makers.

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