Companies that have a strong alignment between sales and marketing achieve an annual growth rate of 20 percent, according to Kapost. Mobility is growing rapidly as a business priority as more companies recognize the need for sales enablement. Here are four real-world examples of mobile sales enablement medtech companies should reference from across the Life Sciences industry.
Life sciences sales reps spend a lot of time on the road and in customers’ meetings — with HCPs, hospital and healthcare administrators, and others. While part of a sales team, the remote nature of their work means few opportunities to see their fellow sales reps, marketing, or other home office colleagues other than training or launch events.
Sales reps spend a third of their time searching for and creating sales materials, according to Hubspot. An efficient mobile sales tool needs to be easy to use and packed full of data for reps to access quickly and easily in the field. Here are seven elements that med tech mobile sales tools must have in order to be valuable.
The medical device industry has traditionally relied on face-to-face, sales rep-driven marketing, but as digital has come to the forefront in personal and professional lives, medical device marketers are changing their tactics to be where their customers are and where their customers are is increasingly online and mobile.
Just type “CRM system” into Google and you’ll see pages and pages of hits. All different vendors, from very large to very small, are offering CRM systems. They even say they can customize their offerings for your company. So you can go ahead and pick any one of them for your company, right?
These days, it’s becoming pretty standard for life to be made easier with the press—or in this case, the tap—of a button, and a good sales app does just that. While it’s implied that reps who engage with physicians more do their jobs better, there are specific reasons why sales apps help promote better communication between reps and doctors.
In the digital age, your hard thought-out messaging often lives and dies in a matter of minutes. The internet is a graveyard of forgotten messages and unread blogs. For example, did you know that the average lifespan of a tweet is a mere 18 minutes? And yet, if someone happens to be looking for what you’re writing about, they’ll find their way to you faster than you can say, “RIP tweets.”
In the Med Tech world, customer engagement has traditionally been face to face, with sales people meeting with surgeons and hospital administrators to determine their needs. With sales access to these audiences increasingly restricted, however, reps cannot hope to easily or frequently engage their customers via face to face meetings.
For successful mobile sales enablement, it’s not enough for med tech reps to have the latest iteration of an iPad, Galaxy, or Surface tablet and a good Wifi connection; mobile sales enablement is far more than tablet detailing, you need a true, comprehensive strategy to see results.