Recent Posts by Natalie Ciel

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PSA: Your Digital Content May Be Overlooked

It’s 9 a.m. on a Thursday morning… Do you know where your digital content is? As a marketer, you probably spend a fair amount of time and effort on creating sales content, but once it’s released we tend to not look back. However, with up to 80% of the content you generate going unused, it begs the question: What can marketing do better so that sales will use content to drive more deals?

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How Account Planning Can Help Med Tech Companies Drive Sales Results: 3 Big Reasons

Account planning - you’ve probably heard about it, maybe even talked about it, but rolling up your sleeves and getting it done is a daunting project. However, when done correctly, account planning drives sales efficiency and revenue, grows account relationships, and increases sales team efficiency. Med tech companies especially can yield great results from a well executed account selling strategy as customer interactions can be extremely limited.

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Customer Call-Out: Circus Street

Many companies are just scratching the surface of the value of account planning. Some however, have done their research and learned that native Salesforce account planning is the way to go.

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3 Tips for Creating a Sales Playbook Like a Boss

By now you’re probably well aware that sales reps only spend a third of their time selling. This stat has been floating around for several years now, and yet it stays consistent. Some sales teams have had success, but last year 57% of sales reps expected to miss their quotas for the year. So what can be done to alleviate the pressure?

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3 Best Practices for Medical Device Marketing in a Digital World

The medical device industry has traditionally relied on face-to-face, sales rep-driven marketing, but as digital has come to the forefront in personal and professional lives, medical device marketers are changing their tactics to be where their customers are and where their customers are is increasingly online and mobile.

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4 Real-World Examples of Mobile Sales Enablement for Med Tech

Companies that have a strong alignment between sales and marketing achieve an annual growth rate of 20 percent, according to Kapost. Mobility is growing rapidly as a business priority as more companies recognize the need for sales enablement. Here are four real-world examples of mobile sales enablement medtech companies should reference from across the Life Sciences industry.

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How to Use a Mobile Sales App To Improve Internal Communications

Life sciences sales reps spend a lot of time on the road and in customers’ meetings — with HCPs, hospital and healthcare administrators, and others. While part of a sales team, the remote nature of their work means few opportunities to  see their fellow sales reps, marketing, or other home office colleagues other than training or launch events.

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