Recent Posts by Natalie Ciel

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3 Tips for Creating a Sales Playbook Like a Boss

By now youโ€™re probably well aware that sales reps only spend a third of their time selling. This stat has been floating around for several years now, and yet it stays consistent. Some sales teams have had success, but last year 57% of sales reps expected to miss their quotas for the year. So what can be done to alleviate the pressure?

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4 Real-World Examples of Mobile Sales Enablement for Med Tech

Companies that have a strong alignment between sales and marketing achieve an annual growth rate of 20 percent, according to Kapost. Mobility is growing rapidly as a business priority as more companies recognize the need for sales enablement. Here are four real-world examples of mobile sales enablement medtech companies should reference from across the Life Sciences industry.

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How to Use a Mobile Sales App To Improve Internal Communications

Life sciences sales reps spend a lot of time on the road and in customersโ€™ meetings โ€” with HCPs, hospital and healthcare administrators, and others. While part of a sales team, the remote nature of their work means few opportunities to  see their fellow sales reps, marketing, or other home office colleagues other than training or launch events.

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5 Can't Miss Elements of Med Tech Mobile Sales Tools

Sales reps spend a third of their time searching for and creating sales materials, according to Hubspot. An efficient mobile sales tool needs to be easy to use and packed full of data for reps to access quickly and easily in the field. Here are seven elements that med tech mobile sales tools must have in order to be valuable.

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3 Best Practices for Medical Device Marketing in a Digital World

The medical device industry has traditionally relied on face-to-face, sales rep-driven marketing, but as digital has come to the forefront in personal and professional lives, medical device marketers are changing their tactics to be where their customers are and where their customers are is increasingly online and mobile.

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The Biggest Gap in Traditional CRMs for Life Sciences

Just type โ€œCRM systemโ€ into Google and youโ€™ll see pages and pages of hits. All different vendors, from very large to very small, are offering CRM systems. They even say they can customize their offerings for your company. So you can go ahead and pick any one of them for your company, right?

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5 Ways That Sales Apps Improve Physician Engagement

These days, itโ€™s becoming pretty standard for life to be made easier with the pressโ€”or in this case, the tapโ€”of a button, and a good sales app does just that. While itโ€™s implied that reps who engage with physicians more do their jobs better, there are specific reasons why sales apps help promote better communication between reps and doctors.

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