The Biggest Gap in Traditional CRMs for Life Sciences

Just type “CRM system” into Google and you’ll see pages and pages of hits. All different vendors, from very large to very small, are offering CRM systems. They even say they can customize their offerings for your company. So you can go ahead and pick any one of them for your company, right?

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5 Ways That Sales Apps Improve Physician Engagement

These days, it’s becoming pretty standard for life to be made easier with the press—or in this case, the tap—of a button, and a good sales app does just that. While it’s implied that reps who engage with physicians more do their jobs better, there are specific reasons why sales apps help promote better communication between reps and doctors.

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3 Essential Salesforce Best Practices for Account Planning

If a customer is responsible for the bulk of your company’s revenue and profits, it doesn’t matter if they are a “good” customer or a “bad” customer. High-profile accounts inarguably become your most important customers because they generate a disproportionate part of your income. Regardless of the size or difficulty, organizations need a way to land and maintain these deals.

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Salesforce Tools and Tips for Your Business to Remain Competitive

As a medtech marketer, your sales team’s efficiency relies on you and the marketing materials you provide. You must also ensure compliant communication efforts, and it’s up to you to streamline marketing and sales interactions. In the ever-evolving medtech space, growth means choosing a technology solution that’s affordable, boosts productivity, and helps both marketing and sales teams keep up with customers.

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Here’s What’s Missing From Your Sales Enablement Strategy

Sales and marketing teams have been opposing forces for quite some time, but because the goal for both is to increase revenue, we’re seeing the dawn of a new era of collaboration as people realize they get a lot more done working together than against each other.  

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3 Takeaways from the Digital Marketing for Medical Devices Conference

In the digital age, your hard thought-out messaging often lives and dies in a matter of minutes. The internet is a graveyard of forgotten messages and unread blogs. For example, did you know that the average lifespan of a tweet is a mere 18 minutes? And yet, if someone happens to be looking for what you’re writing about, they’ll find their way to you faster than you can say, “RIP tweets.”

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4 Ways a Mobile Sales Tool Grows Med Tech Customer Engagement

In the Med Tech world, customer engagement has traditionally been face to face, with sales people meeting with surgeons and hospital administrators to determine their needs. With sales access to these audiences increasingly restricted, however, reps cannot hope to easily or frequently engage their customers via face to face meetings.

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3 Regulatory Risks of Not Doing a Content Marketing Audit

As a marketer for a medtech company, you spend most of your time overseeing internal and external communications—mediating between corporate leaders and the sales team. The external communications are vital to your marketing strategy success. To stay competitive in the highly regulated medtech marketplace, you must empower your company’s sales representatives to sell efficiently.

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3 Things Missing in Mobile Sales Enablement for Med Tech

For successful mobile sales enablement, it’s not enough for med tech reps to have the latest iteration of an iPad, Galaxy, or Surface tablet and a good Wifi connection; mobile sales enablement is far more than tablet detailing, you need a true, comprehensive strategy to see results.

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5 Common Pitfalls of a DIY Sales App for Life Sciences

When it comes to arming your sales force with mobile apps, you need to think of them as your customers as well, and provide apps that they will want to use and that are useful to their jobs. Good mobile apps are task-oriented and aligned to a sales rep’s mobile moments, helping reps find the right information at the right time, without spending a third of their day completing administrative tasks.

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