3 Best Practices for Medical Device Marketing in a Digital World

The medical device industry has traditionally relied on face-to-face, sales rep-driven marketing, but as digital has come to the forefront in personal and professional lives, medical device marketers are changing their tactics to be where their customers are and where their customers are is increasingly online and mobile.

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3 Takeaways from the Digital Marketing for Medical Devices Conference

In the digital age, your hard thought-out messaging often lives and dies in a matter of minutes. The internet is a graveyard of forgotten messages and unread blogs. For example, did you know that the average lifespan of a tweet is a mere 18 minutes? And yet, if someone happens to be looking for what you’re writing about, they’ll find their way to you faster than you can say, “RIP tweets.”

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3 Regulatory Risks of Not Doing a Content Marketing Audit

As a marketer for a medtech company, you spend most of your time overseeing internal and external communications—mediating between corporate leaders and the sales team. The external communications are vital to your marketing strategy success. To stay competitive in the highly regulated medtech marketplace, you must empower your company’s sales representatives to sell efficiently.

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