3 Ways to Leverage Native Salesforce Apps to Reach Your Medical Device Marketing and Sales Goals

It can be hard to market and sell a medical device when customers want so much functionality, customization, and one-on-one support. This is especially true if they expect, as many do, that your product will allow them to take advantage of emerging trends in the industry such as big data, telemedicine, and commoditization.

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5 Can't Miss Elements of Med Tech Mobile Sales Tools

Sales reps spend a third of their time searching for and creating sales materials, according to Hubspot. An efficient mobile sales tool needs to be easy to use and packed full of data for reps to access quickly and easily in the field. Here are seven elements that med tech mobile sales tools must have in order to be valuable.

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3 Things Missing in Mobile Sales Enablement for Med Tech

For successful mobile sales enablement, it’s not enough for med tech reps to have the latest iteration of an iPad, Galaxy, or Surface tablet and a good Wifi connection; mobile sales enablement is far more than tablet detailing, you need a true, comprehensive strategy to see results.

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Content Audit Best Practices for the Medical Device Industry

As a medical device marketer, an added responsibility is maintaining compliance and ensuring content consistency. Because of the highly regulated nature of the medtech industry, it’s critical that you produce compliant content, analyze performance and usage, and ensure that content is up to date.

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Strategies for Coaching Seasoned Medical Sales Staff in the Digital Age

The medical device sales environment is evolving. When its initial digital transformation began years ago, some predicted the decline of the sales rep. However, digital didn’t replace sales reps; instead, it expanded their responsibilities. While face-to-face interactions are still a critical part of medtech strategy, reps must now leverage personalized data and contextual knowledge.

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3 Med Device Sales Playbook Must-Haves

Time is of the essence in the med device sales landscape. Sales representatives often only have a few minutes to pitch or demo medical devices to decision-makers. What’s more, the life science landscape is changing. Sales teams no longer rely exclusively on the relationship between one sales rep and one healthcare provider. Instead, they must cater to a broad group of decision-makers.

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