Patient Outcomes: Wellness as a Service

I returned last week from co-chairing ExL’s Digital Marketing for Medical Devices conference and exhibit in Minneapolis with Medtronic’s Scott Klein. This was the 5th annual, and arguably the biggest and best exchange of ideas in the medical devices marketing community (so far). Jayson, Caroline, Sarah and the eXL folks are to be commended for another great event.

Read More

Recap from eyeforpharma Barcelona 2015

Sanofi's Chief Patient Officer Anne Beal's closing keynote
Read More

Good Day: #CodeDayPortland

Beginning at 12:00 noon on Saturday, Prolifiq surrendered our headquarters offices to #CodeDay. In 26 cities around the United States, students came together to collaborate on software projects of their own choosing.

We vacated our personal spaces to be available for the students to use. Roughly 65 students showed up, rolled up (their sleeves; to a table), and stepped up. They spent 24 hours straight in a “hack-a-thon” living the life of programming professionals: brainstorming, picking teams, collaborating, designing, coding, debugging, recovering from crashes and trying to “ship” a product on a deadline.

Several of Prolifiq’s hardcore developers (who also happen to be closer in demographic identity to a teenager than me) committed to grinding it out with the students by staying up all night and overseeing/participating/chaperoning. Dave, Zach, Ghazi, and Sean – thank you! You guys rock.

I was extremely impressed with how these teen-coders work together; one team had labor division and code management/integration skills many corporations would envy. They were the largest team of all with 7 members and were all in 9th grade. And, they shipped the most “polished” end-user product in terms of visual appeal.

There were other notables in terms of: presentation skills, architecture of the product, the enormity and complexity of the problem being addressed, productivity (one 4-person team shipped 3 products), and in tragedy – one team lost all of their code in the wee hours of the morning, having forgotten to “save.” A very important and all too real life lesson.

The state of Oregon – as do most other states – faces a huge shortage in computer science professionals; CodeDayPortland is one of the many organizations trying to help alleviate the problem. And Prolifiq has chosen this – Youth Education – as our primary Company-sponsored community service activity. We contribute our time, talents and treasure to help the next generation of business leaders and technical personnel.

The best part? We have fun doing it.

Read More

Close the Loop Between Sales and Marketing

Close the loop between sales and marketing
Read More

Increasing Marketing Effectiveness: Content as Currency

While attending eXL’s Digital Pharma Europe event in Berlin last week, I was struck by how many speakers proclaimed: “Content is King!” Many went on to describe how content needs to be “liquid”, or “adaptable”; it needs to be “re-purposed”, “re-used”, etc. I must say it was refreshing to hear.

Read More

READ Then Lead

Image courtesy of Forbes
Read More

Mike and the “Mechanics”

Mike and Donna Henderson
Read More

Subscribe Here!