4 Ways to Rethink Marketing Strategies for High Tech Companies
By now you’re probably well aware that sales reps only spend a third of their time selling. This stat has been floating around for several years now, and yet it stays consistent. Some sales teams have had success, but last year 57% of sales reps expected to miss their quotas for the year. So what can be done to alleviate the pressure?
Are you aligning content for effective sales enablement? For many, this might be at the bottom of the to-do list—if it’s on there at all. But the truth is it’s more important than most people realize.
Sales enablement allows teams to gain insight and improve effectiveness. Equipped with the best tools and methodologies, teams can filter data and leverage metrics to ensure that their reps are empowered to sell—always and from anywhere. Sounds great, right? Well, enablement does demand some finesse. It requires teams to implement both the right techniques and the right technologies into their processes.
Companies that have a strong alignment between sales and marketing achieve an annual growth rate of 20 percent, according to Kapost. Mobility is growing rapidly as a business priority as more companies recognize the need for sales enablement. Here are four real-world examples of mobile sales enablement medtech companies should reference from across the Life Sciences industry.
Life sciences sales reps spend a lot of time on the road and in customers’ meetings — with HCPs, hospital and healthcare administrators, and others. While part of a sales team, the remote nature of their work means few opportunities to see their fellow sales reps, marketing, or other home office colleagues other than training or launch events.
These days, it’s becoming pretty standard for life to be made easier with the press—or in this case, the tap—of a button, and a good sales app does just that. While it’s implied that reps who engage with physicians more do their jobs better, there are specific reasons why sales apps help promote better communication between reps and doctors.