4 Sales Enablement Tactics You Shouldn’t Overlook

Sales enablement allows teams to gain insight and improve effectiveness. Equipped with the best tools and methodologies, teams can filter data and leverage metrics to ensure that their reps are empowered to sell—always and from anywhere. Sounds great, right? Well, enablement does demand some finesse. It requires teams to implement both the right techniques and the right technologies into their processes.

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4 Real-World Examples of Mobile Sales Enablement for Med Tech

Companies that have a strong alignment between sales and marketing achieve an annual growth rate of 20 percent, according to Kapost. Mobility is growing rapidly as a business priority as more companies recognize the need for sales enablement. Here are four real-world examples of mobile sales enablement medtech companies should reference from across the Life Sciences industry.

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How to Use a Mobile Sales App To Improve Internal Communications

Life sciences sales reps spend a lot of time on the road and in customers’ meetings — with HCPs, hospital and healthcare administrators, and others. While part of a sales team, the remote nature of their work means few opportunities to  see their fellow sales reps, marketing, or other home office colleagues other than training or launch events.

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5 Ways That Sales Apps Improve Physician Engagement

These days, it’s becoming pretty standard for life to be made easier with the press—or in this case, the tap—of a button, and a good sales app does just that. While it’s implied that reps who engage with physicians more do their jobs better, there are specific reasons why sales apps help promote better communication between reps and doctors.

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Here’s What’s Missing From Your Sales Enablement Strategy

Sales and marketing teams have been opposing forces for quite some time, but because the goal for both is to increase revenue, we’re seeing the dawn of a new era of collaboration as people realize they get a lot more done working together than against each other.  

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3 Things Missing in Mobile Sales Enablement for Med Tech

For successful mobile sales enablement, it’s not enough for med tech reps to have the latest iteration of an iPad, Galaxy, or Surface tablet and a good Wifi connection; mobile sales enablement is far more than tablet detailing, you need a true, comprehensive strategy to see results.

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5 Common Pitfalls of a DIY Sales App for Life Sciences

When it comes to arming your sales force with mobile apps, you need to think of them as your customers as well, and provide apps that they will want to use and that are useful to their jobs. Good mobile apps are task-oriented and aligned to a sales rep’s mobile moments, helping reps find the right information at the right time, without spending a third of their day completing administrative tasks.

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3 Sales Enablement Best Practices for the Med Tech Marketer

As the medical device landscape continues to evolve, it’s vital to align sales and marketing. As a marketing leader operating in a highly regulated industry,  a critical factor of your overarching strategy is to ensure consistent, compliant communication.

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