5 Common Pitfalls of a DIY Sales App for Life Sciences

When it comes to arming your sales force with mobile apps, you need to think of them as your customers as well, and provide apps that they will want to use and that are useful to their jobs. Good mobile apps are task-oriented and aligned to a sales rep’s mobile moments, helping reps find the right information at the right time, without spending a third of their day completing administrative tasks.

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3 Sales Enablement Best Practices for the Med Tech Marketer

As the medical device landscape continues to evolve, it’s vital to align sales and marketing. As a marketing leader operating in a highly regulated industry,  a critical factor of your overarching strategy is to ensure consistent, compliant communication.

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