Here’s What’s Missing From Your Sales Enablement Strategy

Sales and marketing teams have been opposing forces for quite some time, but because the goal for both is to increase revenue, we’re seeing the dawn of a new era of collaboration as people realize they get a lot more done working together than against each other.  

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3 Things Missing in Mobile Sales Enablement for Med Tech

For successful mobile sales enablement, it’s not enough for med tech reps to have the latest iteration of an iPad, Galaxy, or Surface tablet and a good Wifi connection; mobile sales enablement is far more than tablet detailing, you need a true, comprehensive strategy to see results.

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5 Common Pitfalls of a DIY Sales App for Life Sciences

When it comes to arming your sales force with mobile apps, you need to think of them as your customers as well, and provide apps that they will want to use and that are useful to their jobs. Good mobile apps are task-oriented and aligned to a sales rep’s mobile moments, helping reps find the right information at the right time, without spending a third of their day completing administrative tasks.

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3 Sales Enablement Best Practices for the Med Tech Marketer

As the medical device landscape continues to evolve, it’s vital to align sales and marketing. As a marketing leader operating in a highly regulated industry,  a critical factor of your overarching strategy is to ensure consistent, compliant communication.

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