In order to create digital content sales reps will use, your content must be designed specifically for this channel. Don’t think that a new digital channel requires new content.
The key is to learn how to reuse and repurpose your existing content. The first step is to perform a content audit.
Creating a detailed inventory helps you determine what content you already have:
Don’t start building content for the sales channel until you know what you have available to you. Fill out the form to get started with your content audit worksheet.