Beaverton, OR—April 20, 2010—Prolifiq, the leading provider of Sales Content Management software for heavily regulated industries, has just been named a “Cool Vendor” of CRM Sales by analyst firm Gartner. According to Gartner, sales effectiveness—in terms of improving the impact of sales interactions with customers—is gaining attention. The report(1) found that organizations are considering new tools that can help their sales forces gain competitive advantages and greater productivity. Cool Vendor companies were selected based on innovation, impact, and intrigue in the marketplace.
Prolifiq’s software is used by sales, marketing, and regulatory personnel to manage and deliver information to prospective customers. The company’s offering simplifies the management of selling collateral, and embeds important compliance safeguards into sales communication workflows.
“It is one thing to be good at what you do; it is something completely different to be a cool vendor,” said Jeff Gaus, CEO of Prolifiq Software. “We are proud of this industry recognition and are honored serving our customers, helping them to be as effective as possible in their sales communications.”
Prolifiq’s sales content management suite helps sales professionals use digital content in their communications with customers and prospects. Used in highly regulated environments such as Life Sciences and competitive industries such as Technology, Prolifiq’s messaging solutions help sellers match approved content to their selling conversation, wrap it in branded messages, and measure the effectiveness of their communications. Prolifiq is the first suite of applications that simultaneously manages content, sales communication, and compliance. The unique offering is tailored to markets whose sales processes require rapid response to information requests, and are governed by strict compliance requirements. Prolifiq was recently selected one of America’s Most Promising Companies by Forbes. Customers include: AtriCure, Cisco Systems, GE, The BBC, Associated Press, and Getty Images.
ABOUT GARTNER’S COOL VENDORS SELECTION PROCESS
Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.
1 Gartner “Cool Vendors in CRM Sales, 2010,” by Michael Dunne, Ed Thompson, John Radcliffe, March 30, 2010