Arlington, VA – August 25, 2015 – Prolifiq Software today at the PharmaForce conference announced the release of its new Mobile Engagement and CRM Software for the Life Sciences industry. Available in the fourth quarter 2015, Profiliq’s new mobile software simplifies and broadens customer engagement and drives better patient outcomes. The platform combines a unique 720° View™ of compliant content, collaboration and data to enable Life Sciences teams to quickly access, anticipate and act to deliver the best in customer service and patient outcomes.
SYSTEMS OF RECORD VS. SYSTEMS OF INNOVATION
“As systems of record, traditional Life Sciences CRM’s are good at the ‘bookkeeping’ functions – recording calls, managing contacts, and tracking samples or demo equipment,” states Jeff Gaus, CEO of Prolifiq. “They capture and reflect history, but they are not good at helping people communicate and collaborate in the moment. Systems of innovation are needed to respond to rapidly changing market opportunities.”
According to a recent Gartner report*: “Most IT organizations struggle to implement new and better ideas fast enough to meet sales and service needs because they use the same approach for all systems, regardless of their pace of change.” Additionally, “Systems of innovation allow IT organizations to address innovative CRM opportunities for the business, enabling them to play more strategic roles.”
MOBILE ENGAGEMENT AND CRM SOFTWARE BOTH BUSINESS AND IT CAN LOVE
Prolifiq’s software is built on the enterprise dominant Microsoft stack and is the first Life Sciences engagement and CRM software to embrace the Microsoft cloud – the fastest growing enterprise cloud. In conjunction with Intel and Microsoft, Prolifiq will focus on leveraging the new capabilities of Windows 10 tablet/PC devices – providing innovative CIOs with a way to collapse their mobile device footprint to a “phone+1” architecture of a smartphone and a tablet/PC. This collaboration will help Life Sciences companies improve user satisfaction and adoption, while simplifying and dramatically lowering total cost of ownership (TCO) of their mobile infrastructure.
“Our software is elegant and as easy to use as consumer software,” states Gaus. “Effective engagement focuses on the customer and the user first – our mindful-design delivers software employees not only love and use – it is indispensable to doing their jobs. With Prolifiq, Life Sciences companies don’t have to conform to the norm of traditional CRM systems; they can now lead and compete.”
*Gartner Report: “How to Recognize CRM Systems of Innovation” by Kimberly Collins and Ian Finley | Published: 23 June 2015