Prolifiq’s Enterprise-Class Software Enables Good Promotional Practices for Life Sciences Companies
Beaverton—May 3, 2011—Prolifiq, the leading provider of sales content management software for the Life Sciences industry, today announced the release of its enhanced mobility suite. Prolifiq users can now send and track their sales collateral on any tablet or smartphone.
70% of pharmaceutical companies plan to use mobile devices to connect with physicians within the next year, according to a December 2010 BoxTone Mobile Service Management Survey. To meet this growing demand, Prolifiq has enhanced its on-demand software to a comprehensive mobile application that sales representatives use to manage digital content, optimize communications with customers and comply with regulatory standards.
Timely, Relevant Information Sent Anytime, Anywhere, from Any Device
With Prolifiq’s mobile application, sales representatives have immediate access to the latest promotional, educational and scientific materials. Prolifiq’s built-in compliance layer ensures that all communications comply with government guidelines and Good Promotional Practices. Prolifiq’s software is compatible with the iPhone, the iPad, tablet PCs and Blackberry and Android smartphones, and it integrates with companies’ existing legacy systems, and sales and marketing workflows.
“Life Sciences companies need to adapt to changing opportunities. Mobile technologies coupled with a complex regulatory environment are a driving force in the way Life Sciences engage with their customers,” said Steven Lefebure, research vice president of Gartner’s Industry Advisory Services.*
The use of mobile in business communications is growing fast. Healthcare providers and clinical professionals are beginning to expect faster, up-to-date information from their sales reps. According to Manhattan Research’s “Taking the Pulse 2010”, 72% of physicians currently use smartphones professionally and personally. Meanwhile, surveys by Trinsic Interactive Vital mHealth indicate that 70% of hospitals and providers plan to deploy iPads within the next year.
“Effective Life Sciences sales is all about good communication—providing healthcare providers with accurate, compliant information that meets their immediate needs—all while on the go,” said Jeff Gaus, CEO of Prolifiq Software. “Companies are concentrating on being more efficient and embracing Good Promotional Practices. Prolifiq eases the complexities of sales communication and compliance.”
ABOUT PROLIFIQ SOFTWARE
Prolifiq’s on-demand software features a suite of applications that simultaneously manages content and sales communications to maximize speed, savings and compliance in sales and marketing workflows. Prolifiq puts a company’s digital sales collateral at the fingertips of its sales force. Marketers use Prolifiq’s web-based Library to track content performance and ensure that sales professionals have what they need to close deals. Users can access Prolifiq via mobile apps for iPhone, iPad, BlackBerry, and other popular devices. All applications are tailor-made for Life Science companies to ensure that sales communications comply with highly regulated business environments.
*References Gartner Industry Research, Forces That Life Sciences Companies Can’t Ignore: Part 3: Competitiveness, Steven Lefebure, January 2011.
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