Beaverton, OR – December 1, 2015 – Prolifiq Software Inc., a mobile software company reimagining CRM for the Life Sciences industry, today announced the United States Patent and Trademark Office has issued US Patent 9,183,543 for unique methods and products for Tracking Digital Content Objects.
This patent recognizes and establishes how uniquely Prolifiq measures the usage and consumption of digital content objects displayed, including in electronic messages. This invention provides an unprecedented level of insight regarding the effectiveness of content objects within messages. Previously, marketing and sales teams could know if a recipient opened a message or clicked on a link or image; useful, but limited. Prolifiq’s unique invention provides users with more detailed insight into how a recipient interacts with all aspects of a message, including its constituent objects.
“These insights will allow sales and marketing teams to more intelligently plan content production and better know what works and what doesn’t with each and every audience,” explains Jeff Gaus, CEO of Prolifiq. “Customer expectations of personalized, relevant messages are high and growing every day. Companies need inventions like these to ensure they meet these expectations.”
The technology covered under this patent is available only with Prolifiq provided applications and enhances the Contextual analytics™ the Prolifiq platform provides, making the unique combination of Prolifiq’s rep-triggered messaging and Contextual analytics, the leading sales and marketing engagement platform.