5 Common Pitfalls of a DIY Sales App for Life Sciences

When it comes to arming your sales force with mobile apps, you need to think of them as your customers as well, and provide apps that they will want to use and that are useful to their jobs. Good mobile apps are task-oriented and aligned to a sales rep’s mobile moments, helping reps find the right information at the right time, without spending a third of their day completing administrative tasks.

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3 Sales Enablement Best Practices for the Med Tech Marketer

As the medical device landscape continues to evolve, it’s vital to align sales and marketing. As a marketing leader operating in a highly regulated industry,  a critical factor of your overarching strategy is to ensure consistent, compliant communication.

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Content Audit Best Practices for the Medical Device Industry

As a medical device marketer, an added responsibility is maintaining compliance and ensuring content consistency. Because of the highly regulated nature of the medtech industry, it’s critical that you produce compliant content, analyze performance and usage, and ensure that content is up to date.

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How to Take the Headache Out of Life Sciences Sales Enablement Tools

You did the research, reviewed the vendors, worked with your IT team to determine the best mobile tools for your sales reps and made a decision. After many presentations and meetings, budgets were approved, the software was purchased and installed, and the field force was trained.

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Strategies for Coaching Seasoned Medical Sales Staff in the Digital Age

The medical device sales environment is evolving. When its initial digital transformation began years ago, some predicted the decline of the sales rep. However, digital didn’t replace sales reps; instead, it expanded their responsibilities. While face-to-face interactions are still a critical part of medtech strategy, reps must now leverage personalized data and contextual knowledge.

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3 Med Device Sales Playbook Must-Haves

Time is of the essence in the med device sales landscape. Sales representatives often only have a few minutes to pitch or demo medical devices to decision-makers. What’s more, the life science landscape is changing. Sales teams no longer rely exclusively on the relationship between one sales rep and one healthcare provider. Instead, they must cater to a broad group of decision-makers.

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Triple-A Sales Enablement: Adaptability - How to Drive Adoption of Mobile Sales Enablement Tools

In my last post, I talked about how sales enablement tools and data need to be available to reps in order to deliver high user adoption. This means the applications must have a high rate of reliability, and must be integrated with multiple systems to provide information (data) when and where needed, and in context. I’d now like to discuss the third of the triple As: adaptability.

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Triple-A Sales Enablement: Availability - How to Drive Adoption of Mobile Sales Enablement Tools

In my last post, I talked about how sales enablement tools needed to be accessible to reps in order to deliver high user adoption. This means the applications must meet the reps when, when and how they work. I’d now like to discuss the second of the triple As: availability.

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Triple-A Sales Enablement: Accessibility - How to Drive Adoption of Mobile Sales Enablement Tools

In my last post, I briefly discussed why mobility systems yield very low adoption rates: apathy, aggravation and antipathy. I also introduced the three design choices that will deliver high (80%+) adoption rates: Accessibility, Availability and Adaptability. In this post, we will focus on Accessibility.

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Triple-A Sales Enablement: How to Drive Adoption of Mobile Sales Enablement Tools

It’s 2017 and, regardless of what one thinks of current events, we all have jobs to do, deadlines to meet, numbers to make and expectations to satisfy. And in the world of sales and marketing operations, it seems the expectations are endless. #Bigger. #Better. #Faster. #More. #IWantItRightNow.

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