What is Strategic Account Planning and How Does it Drive Sales Results?

Strategic account planning takes typical account planning a step further by not only outlining an account's goals—and how an organization can help them achieve these goals—but also evaluating which accounts are essential to your company's growth.

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5 Can't Miss Elements of Med Tech Mobile Sales Tools

Sales reps spend a third of their time searching for and creating sales materials, according to Hubspot. An efficient mobile sales tool needs to be easy to use and packed full of data for reps to access quickly and easily in the field. Here are seven elements that med tech mobile sales tools must have in order to be valuable.

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3 Best Practices for Medical Device Marketing in a Digital World

The medical device industry has traditionally relied on face-to-face, sales rep-driven marketing, but as digital has come to the forefront in personal and professional lives, medical device marketers are changing their tactics to be where their customers are and where their customers are is increasingly online and mobile.

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The Biggest Gap in Traditional CRMs for Life Sciences

Just type “CRM system” into Google and you’ll see pages and pages of hits. All different vendors, from very large to very small, are offering CRM systems. They even say they can customize their offerings for your company. So you can go ahead and pick any one of them for your company, right?

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5 Ways That Sales Apps Improve Physician Engagement

These days, it’s becoming pretty standard for life to be made easier with the press—or in this case, the tap—of a button, and a good sales app does just that. While it’s implied that reps who engage with physicians more do their jobs better, there are specific reasons why sales apps help promote better communication between reps and doctors.

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3 Essential Salesforce Best Practices for Account Planning

If a customer is responsible for the bulk of your company’s revenue and profits, it doesn’t matter if they are a “good” customer or a “bad” customer. High-profile accounts inarguably become your most important customers because they generate a disproportionate part of your income. Regardless of the size or difficulty, organizations need a way to land and maintain these deals.

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Salesforce Tools and Tips for Your Business to Remain Competitive

As a medtech marketer, your sales team’s efficiency relies on you and the marketing materials you provide. You must also ensure compliant communication efforts, and it’s up to you to streamline marketing and sales interactions. In the ever-evolving medtech space, growth means choosing a technology solution that’s affordable, boosts productivity, and helps both marketing and sales teams keep up with customers.

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Here’s What’s Missing From Your Sales Enablement Strategy

Sales and marketing teams have been opposing forces for quite some time, but because the goal for both is to increase revenue, we’re seeing the dawn of a new era of collaboration as people realize they get a lot more done working together than against each other.  

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3 Takeaways from the Digital Marketing for Medical Devices Conference

In the digital age, your hard thought-out messaging often lives and dies in a matter of minutes. The internet is a graveyard of forgotten messages and unread blogs. For example, did you know that the average lifespan of a tweet is a mere 18 minutes? And yet, if someone happens to be looking for what you’re writing about, they’ll find their way to you faster than you can say, “RIP tweets.”

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4 Ways a Mobile Sales Tool Grows Med Tech Customer Engagement

In the Med Tech world, customer engagement has traditionally been face to face, with sales people meeting with surgeons and hospital administrators to determine their needs. With sales access to these audiences increasingly restricted, however, reps cannot hope to easily or frequently engage their customers via face to face meetings.

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