3 Truths About Salesforce and Account Planning

With more than 100,000 customers using Salesforce globally, it’s safe to say the platform is the world's most popular customer relationship management (CRM) system. This should come as no surprise. The tool is used by savvy medtech sales professionals literally every day.

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4 Real-World Examples of Mobile Sales Enablement for Med Tech

Companies that have a strong alignment between sales and marketing achieve an annual growth rate of 20 percent, according to Kapost. Mobility is growing rapidly as a business priority as more companies recognize the need for sales enablement. Here are four real-world examples of mobile sales enablement medtech companies should reference from across the Life Sciences industry.

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From Account Planning to Closing Deals: 5 Expert Salesforce Tips

For many sales and marketing professionals, starting the day with Salesforce is like starting the day with a cup of coffee. This habit not only informs the brain that it’s time to start functioning, but it inspires productivity. Unlike coffee, however, making the most of Salesforce requires a little effort. To help, we’ve rounded up five expert Salesforce tips. From account planning to closing deals, here are ways to make the most of your CRM:

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How to Use a Mobile Sales App To Improve Internal Communications

Life sciences sales reps spend a lot of time on the road and in customers’ meetings — with HCPs, hospital and healthcare administrators, and others. While part of a sales team, the remote nature of their work means few opportunities to  see their fellow sales reps, marketing, or other home office colleagues other than training or launch events.

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What is Strategic Account Planning and How Does it Drive Sales Results?

Strategic account planning takes typical account planning a step further by not only outlining an account's goals—and how an organization can help them achieve these goals—but also evaluating which accounts are essential to your company's growth.

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5 Can't Miss Elements of Med Tech Mobile Sales Tools

Sales reps spend a third of their time searching for and creating sales materials, according to Hubspot. An efficient mobile sales tool needs to be easy to use and packed full of data for reps to access quickly and easily in the field. Here are seven elements that med tech mobile sales tools must have in order to be valuable.

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3 Best Practices for Medical Device Marketing in a Digital World

The medical device industry has traditionally relied on face-to-face, sales rep-driven marketing, but as digital has come to the forefront in personal and professional lives, medical device marketers are changing their tactics to be where their customers are and where their customers are is increasingly online and mobile.

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The Biggest Gap in Traditional CRMs for Life Sciences

Just type “CRM system” into Google and you’ll see pages and pages of hits. All different vendors, from very large to very small, are offering CRM systems. They even say they can customize their offerings for your company. So you can go ahead and pick any one of them for your company, right?

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5 Ways That Sales Apps Improve Physician Engagement

These days, it’s becoming pretty standard for life to be made easier with the press—or in this case, the tap—of a button, and a good sales app does just that. While it’s implied that reps who engage with physicians more do their jobs better, there are specific reasons why sales apps help promote better communication between reps and doctors.

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3 Essential Salesforce Best Practices for Account Planning

If a customer is responsible for the bulk of your company’s revenue and profits, it doesn’t matter if they are a “good” customer or a “bad” customer. High-profile accounts inarguably become your most important customers because they generate a disproportionate part of your income. Regardless of the size or difficulty, organizations need a way to land and maintain these deals.

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