3 Med Device Sales Playbook Must-Haves

Time is of the essence in the med device sales landscape. Sales representatives often only have a few minutes to pitch or demo medical devices to decision-makers. What’s more, the life science landscape is changing. Sales teams no longer rely exclusively on the relationship between one sales rep and one healthcare provider. Instead, they must cater to a broad group of decision-makers.

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Triple-A Sales Enablement: Adaptability - How to Drive Adoption of Mobile Sales Enablement Tools

In my last post, I talked about how sales enablement tools and data need to be available to reps in order to deliver high user adoption. This means the applications must have a high rate of reliability, and must be integrated with multiple systems to provide information (data) when and where needed, and in context. I’d now like to discuss the third of the triple As: adaptability.

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Triple-A Sales Enablement: Availability - How to Drive Adoption of Mobile Sales Enablement Tools

In my last post, I talked about how sales enablement tools needed to be accessible to reps in order to deliver high user adoption. This means the applications must meet the reps when, when and how they work. I’d now like to discuss the second of the triple As: availability.

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Triple-A Sales Enablement: Accessibility - How to Drive Adoption of Mobile Sales Enablement Tools

In my last post, I briefly discussed why mobility systems yield very low adoption rates: apathy, aggravation and antipathy. I also introduced the three design choices that will deliver high (80%+) adoption rates: Accessibility, Availability and Adaptability. In this post, we will focus on Accessibility.

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Triple-A Sales Enablement: How to Drive Adoption of Mobile Sales Enablement Tools

It’s 2017 and, regardless of what one thinks of current events, we all have jobs to do, deadlines to meet, numbers to make and expectations to satisfy. And in the world of sales and marketing operations, it seems the expectations are endless. #Bigger. #Better. #Faster. #More. #IWantItRightNow.

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3 Take-Aways from MedForce 2016


We just returned from Minneapolis where we sponsored WBR Research’s inaugural MedForce event. WRB has a history of successfully leading Pharma through the integration of marketing and selling activities into cohesive commercialization efforts; Prolifiq and several other sponsors believed it time for the MedTech industry to have its own event focused on commercial integration.

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Digital Tenacity – Why CEOs must focus on digital transformation

One of my co-workers is nicknamed “the Honey Badger.” The reason? He is fearless, he never quits -- he is tenacious. I call this out because of a recent report published by Gartner: 2016 CEO Survey: The Year of Digital Tenacity.

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The Most Startling Finding from Our State of Life Sciences Commercialization Report

Prolifiq recently conducted our First Annual State of Life Sciences Commercialization in order to: a) understand the landscape and b) establish a series of benchmarks for future comparison.

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Innovators Wanted

If you are reading this…you are behind.

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Geoffrey Moore’s 7 Megatrends and How They Apply to Life Sciences Commercial Strategies

Ok, I will admit it: I am a fan of Geoffrey Moore. Not in the Grateful Dead deadhead sense; but, I have drawn a lot of strength and inspiration from his thinking. Crossing the Chasm, Inside the Tornado, The Future of Enterprise IT, and The Next Trillion Dollars have all inspired my team’s and my thinking. Moore is a man of prescience; he is uncanny in his ability to distill big things into simple observations we can act upon.

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