Campaign 1: Account-specific landing pages
Mutiny + Demandbase used together. Each target account sees custom landing page on first visit. Result: 4x meeting acceptance.
Campaign 2: LinkedIn + direct mail combo
LinkedIn ads warm up account, direct mail follows for top engaged accounts. Result: 30%+ response rate.
Campaign 3: Executive dinner series
Small curated dinners for executives at top 20 accounts. Result: 8 of 20 became multi-million-dollar deals.
Campaign 4: Co-authored vertical research
Joint research report with analyst firm targeting specific vertical. Result: pipeline from target accounts grew 5x.
Campaign 5: Intent-triggered campaigns
When target account shows strong intent on 6sense, trigger personalized outbound + ads + content. Result: 60% acceleration in deal velocity.
Frequently asked questions
What ABM campaigns produce results?
Account-specific landing pages, LinkedIn + direct mail combos, executive dinner series, co-authored vertical research, and intent-triggered campaigns.
CTA
ABM campaigns work better with account planning. CRUSH supports it. [Book a Demo]
