Adoption
- 87% of B2B marketers report using ABM in some form (Forrester)
- 60% of B2B enterprise companies have dedicated ABM programs
- ABM budgets average 25-35% of total marketing spend at companies running it
Performance
- ABM-engaged accounts have 2-3x higher win rates
- Average deal size 30-50% larger for ABM accounts
- Sales cycles 20-30% shorter when ABM is properly executed
ROI
- Top-quartile ABM programs deliver 5-10x ROI
- Most B2B marketers report ABM as their highest-ROI channel
- Tier 1 ABM accounts produce 15-25% of enterprise B2B revenue
Frequently asked questions
What's the ROI of ABM?
Top-quartile programs deliver 5-10x ROI with 2-3x higher win rates and 30-50% larger deals.
CTA
ABM statistics show impact. CRUSH supports the workflow. [Book a Demo]
