Essential B2B prospecting tools
- Contact database (ZoomInfo, Apollo, Cognism)
- Engagement (Outreach, Salesloft, Apollo)
- LinkedIn Sales Navigator
- Intent data (Bombora, 6sense)
- CRM (Salesforce)
Optional but valuable
- AI email coaching (Lavender)
- AI SDR (Regie.ai)
- Conversation intelligence (Gong)
- Personalization (Mutiny)
Stack by company size
- Under $5M ARR: Apollo all-in-one + LinkedIn Sales Nav
- $5M-$50M: ZoomInfo + Outreach/Salesloft + LinkedIn
- $50M+: full stack with intent data and AI augmentation
Frequently asked questions
What B2B sales prospecting tools should I use?
Contact database (ZoomInfo or Apollo), engagement platform (Outreach or Salesloft), LinkedIn Sales Navigator, and intent data once you reach $25M+ ARR.
CTA
Prospecting tools feed pipeline. CRUSH supports closure. [Book a Demo]
