Strategy framework
- Partner segmentation (top tier vs broad)
- Enablement by tier (white-glove for top, scaled for broad)
- Certification levels
- Content and tool access by tier
- Coordinated deal registration
Common channel enablement mistakes
- Generic enablement for all partners
- No certification path
- No deal registration protection
- Underinvestment in top-tier partners
Frequently asked questions
What's a channel sales enablement strategy?
The plan for enabling partners to sell, with tiered investment from white-glove for top partners to scaled for broad partner base.
CTA
Channel enablement and direct enablement both benefit from account context. CRUSH supports both. [Book a Demo]
