Coaching Sales Reps: A Manager Framework

Coaching Sales Reps

Table of Contents

The OPRC framework

  • Observe: watch the rep in action
  • Probe: ask what they noticed
  • Recommend: suggest specific adjustment
  • Confirm: verify the rep will try it

Skill vs will diagnosis

  • Skill gap: train and practice
  • Will gap: motivation and clarity
  • Context gap: support and resources

Common rep coaching needs

  • Discovery quality
  • Multi-threading
  • Objection handling
  • MEDDPICC adoption
  • Forecast accuracy

Frequently asked questions

How do I coach a sales rep?

Use the OPRC framework: Observe, Probe, Recommend, Confirm. Diagnose whether the gap is skill, will, or context.

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