Role summary
The Customer Advocacy Manager owns the program that turns satisfied customers into active promoters through reviews, references, case studies, and community engagement.
Responsibilities
- Identify and engage advocates
- Coordinate customer references for sales
- Manage G2/Capterra review velocity
- Produce customer case studies
- Run customer councils and advisory boards
- Track pipeline sourced by advocates
Qualifications
- 3+ years customer marketing or CS
- Experience with Influitive or similar
- Strong written and verbal communication
- Event planning experience
- CRM proficiency (Salesforce preferred)
KPIs
- Pipeline sourced by advocates
- Reviews per quarter
- References coordinated
- Case studies published
- Customer council participation
Frequently asked questions
What should be in a customer advocacy job description?
Role summary, responsibilities (advocate engagement, references, reviews, case studies, councils), qualifications, and pipeline-sourced KPIs.
CTA
Customer advocacy fits with account planning. CRUSH supports both. [Book a Demo]
