Customer Advocacy Manager: Role, Skills, Salary

Customer Advocacy Manager

Table of Contents

Responsibilities

  • Run advocacy platform (Influitive or similar)
  • Coordinate references for sales
  • Manage review velocity
  • Produce case studies
  • Run customer councils

Skills

  • Customer marketing
  • Project management
  • Communication and event planning
  • Tool administration

Salary (US, 2026)

  • Customer Advocacy Manager: $90K-$130K base
  • Senior: $115K-$155K
  • Director: $150K-$200K

Frequently asked questions

What does a customer advocacy manager do?

Runs the advocacy platform, coordinates references, manages review velocity, produces case studies, and runs customer councils.

CTA

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