What advocacy marketing teams do
Run advocacy programs (Influitive or similar). Coordinate references for sales. Manage review velocity on G2, Capterra. Produce case studies. Run customer councils.
Roles in advocacy marketing
Customer Marketing Manager. Customer Advocacy Manager. Customer Reference Manager.
Cadence
Weekly: review request sends, reference scheduling. Monthly: case study production, council planning. Quarterly: advocacy program metrics review.
Measurement
Reviews published per month. References scheduled per month. Pipeline sourced from advocacy. Brand mentions.
Frequently asked questions
What does customer advocacy marketing do?
Runs advocacy programs, coordinates references, manages review velocity, produces case studies, and runs customer councils.
CTA
Advocacy marketing benefits from account context. See how CRUSH supports the workflow. [Book a Demo]
