The 5 phases
Identify advocates from NPS/CSAT. Segment by advocacy type (reviewer, referrer, case study, speaker). Create specific asks. Provide reciprocal value. Measure impact.
Tools
Influitive AdvocateHub. ChurnZero, Gainsight (with advocacy modules). G2 Advocate Program. Salesforce Communities.
Common program structures
Points-based: advocates earn points for actions. Tiered: levels of advocacy with escalating benefits. Community-driven: Slack or Discord community.
Metrics
Pipeline sourced by advocates. Reviews generated. References provided. Case studies published. Referral-to-close conversion rate.
Frequently asked questions
How do I build a customer advocacy program?
5 phases: identify advocates from NPS/CSAT data, segment by advocacy type, create specific asks, provide reciprocal value, and measure pipeline impact.
CTA
Customer advocacy benefits from cross-functional coordination. See how CRUSH supports the account-level workflow. [Book a Demo]
