What customer advocacy software does
Identify advocates. Pull from NPS, CSAT, usage data.
Engage advocates. Programs, communities, recognition.
Track advocacy actions. Reviews, references, case studies, referrals.
Reward advocates. Points, gifts, exclusive access.
Measure ROI. Pipeline sourced by advocates, review velocity, referral conversion.
The leading customer advocacy platforms
Influitive AdvocateHub. Category-defining advocacy platform.
ChurnZero. Customer success platform with advocacy module.
Gainsight. Enterprise CS with advocacy capabilities.
PartnerStack. Combines referral and advocacy.
G2 Advocacy. Native G2 program.
Captera Advocacy. Native Capterra program.
Slack/Discord communities (for community-driven advocacy).
Salesforce Communities (for customer councils).
How to choose
If advocacy is the primary motion → Influitive.
If CS platform already in place → use the native CS platform module.
If you have a partner program → PartnerStack handles both.
If community is the primary tactic → Slack or Discord.
Pricing (2026)
Influitive: $25K-$100K per year.
ChurnZero, Gainsight: included in CS platform pricing.
PartnerStack: $25K-$75K per year.
G2 Advocacy: included with G2 vendor program.
Frequently asked questions
What's the best customer advocacy software?
Influitive for dedicated advocacy programs. ChurnZero or Gainsight if you already have a CS platform. PartnerStack if you combine partner and advocacy programs.
How much does customer advocacy software cost?
$25K to $100K per year for standalone platforms. Often included in CS platform pricing.
CTA
Advocacy is cross-functional. See how CRUSH supports the account-level workflow where advocates are identified and engaged. [Book a Demo]
