The 5-part framework
1. Audience. Which customers? Tier 1 strategic, growth-stage, mid-market. 2. Asks. What actions? Reviews, references, case studies. 3. Engagement. How will we keep them engaged? Programs, community, events. 4. Recognition. How will we reward? Recognition, swag, exclusive access. 5. Measurement. Pipeline sourced by advocates, reviews, references.
Strategic decisions
Build a dedicated program or community-driven? Single channel (reviews only) or multi-channel? In-house or platform-driven (Influitive)?
Frequently asked questions
What is a customer advocacy strategy?
The plan that turns happy customers into measurable pipeline and brand value through structured engagement and recognition.
CTA
Advocacy strategy needs cross-functional alignment. See how Prolifiq supports the account-level coordination. [Book a Demo]
