Content tactics
- SEO-optimized pillar content
- Gated long-form (ebooks, reports)
- Interactive tools (ROI calculators)
- Industry research
Paid media tactics
- Google Ads on commercial keywords
- LinkedIn Sponsored Content
- LinkedIn ABM targeting
- Programmatic display retargeting
Event tactics
- Live webinars
- On-demand webinar libraries
- Industry conferences
- Executive dinners
Email tactics
- Welcome nurture sequences
- Behavior-triggered emails
- Re-engagement campaigns
Community and advocacy
- Customer reviews on G2/Capterra
- Referral programs
- Customer advocacy communities
- Peer-to-peer introductions
Frequently asked questions
What demand gen tactics work in 2026?
SEO content, paid search, LinkedIn advertising, webinars, customer advocacy, and partner co-marketing. Multi-channel coordination drives the strongest results.
CTA
Demand gen feeds pipeline. CRUSH ensures the pipeline closes. [Book a Demo]
