5-step playbook
- Identify advocates: NPS 9+, high CSAT, expansion behavior
- Segment by advocacy type: reviewers, referrers, case studies, speakers
- Make specific asks tied to actions
- Provide reciprocal value: recognition, exclusive access
- Measure impact: pipeline sourced, reviews, references
Tactics that drive advocacy
- Annual customer summit
- Advisory boards and councils
- Speaking opportunities at industry events
- Exclusive product previews
- Recognition at customer events
Frequently asked questions
How do I drive customer advocacy?
5 steps: identify advocates, segment by type, make specific asks, provide reciprocal value, measure pipeline impact.
CTA
Advocacy depends on the underlying CS motion. CRUSH supports it. [Book a Demo]
