Objection Handling Scripts (Free Templates)

Objection Handling Script

Table of Contents

Price objection

'Compared to what?' Then return to value. 'When you compare against the current cost of the problem, how does the math work?'

Timing objection

'I understand. Help me understand what's coming up in 6 months that makes this a then-not-now decision?' Surface unstated concerns.

Competition objection

Acknowledge competitor strength. 'Their strength is X. Where they're behind us is Y. How important is Y to you?'

Status quo objection

Quantify cost of current state. 'If nothing changes, what does the problem cost over the next 12 months?'

Authority objection

Help champion build case. 'What would your VP need to see to approve this? Let me help you build that.'

Frequently asked questions

What's a good objection handling script for price?

'Compared to what?' Then return to value: 'When you compare against the cost of the current problem, how does the math work?'

CTA

Objection patterns track in CRM. CRUSH supports it. [Book a Demo]

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