One-on-One Sales Coaching: A Manager Playbook

One On One Sales Coaching

Table of Contents

Standard 1:1 structure

  • 15 min: deal review
  • 15 min: skill coaching
  • 10 min: blockers and support
  • 5 min: action items

What to coach on

  • Specific calls (use Gong recordings)
  • Specific deals (use MEDDPICC fields)
  • Specific skills (one at a time)
  • Career development (monthly cadence)

What not to coach on

  • Pipeline status (do that in pipeline review)
  • Process compliance (do that in 1:1 only when broken)
  • Performance issues without prior coaching investment

Frequently asked questions

How often should 1:1 sales coaching happen?

Weekly is standard for B2B sales. 45-60 minute structured sessions covering deal review, skill coaching, blockers, and action items.

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