Pre-demo prep
- Confirm attendees and roles
- Review discovery notes
- Customize demo to buyer use case
- Prepare for common questions
Demo structure (45-60 min)
- Recap of discovery (5 min)
- Demo of relevant features (25-35 min, prioritized by buyer pain)
- Customer story (5 min)
- Q&A (10-15 min)
- Next steps (5 min)
Demo techniques
- Demo to discovered pain, not all features
- Use buyer's terminology
- Show before tell
- Ask questions during demo (avoid monologue)
- Have backup environment ready
Frequently asked questions
How should I structure a sales demo?
Recap discovery, demo features mapped to buyer pain (25-35 min), customer story, Q&A, next steps. Total 45-60 minutes.
CTA
Demos work better with structured account context. See how CRUSH gives reps the data. [Book a Demo]
