Leading metrics
- Content utilization rate
- Certification completion
- Manager coaching coverage
- Training completion
Lagging metrics
- Ramp time
- Win rate by content used
- Attainment by cohort
- Win rate by trained vs untrained
Platforms
- Highspot, Seismic provide native enablement analytics
- Gong provides call-level enablement signal
- Tableau CRM rolls it up
Frequently asked questions
What are the most important sales enablement metrics?
Ramp time, content utilization, and win rate by content used. Vanity metrics like total content downloads predict nothing.
CTA
Enablement analytics ties to deal outcomes. CRUSH provides the deal data layer. [Book a Demo]
