Content strategy framework
- Map content to deal stages (TOFU, MOFU, BOFU)
- Map content to buyer personas
- Map content to verticals
- Govern with approval workflows
- Measure utilization
Common content gaps
- No vertical-specific assets
- Outdated case studies
- No interactive ROI calculators
- No competitive battlecards
Frequently asked questions
What is a sales enablement content strategy?
The plan for what assets reps need at each deal stage, organized by persona and vertical, governed with approval workflows.
CTA
Content drives deals. CRUSH provides the workflow context. [Book a Demo]
