Cold email
Lowest cost per touch. Works at scale. Generic emails dead in 2026; personalized work.
Phone
Higher quality conversations. Top SDRs make 50-80 calls/day. Best for enterprise.
Strong for B2B in many segments. Connect requests + messages.
Video
2-3x reply rates of text. Vidyard, Loom. Used at top of cadence.
ABM
Coordinated marketing + sales against named accounts. Highest ROI for enterprise.
Events
High-touch, expensive. Works for enterprise where executive presence matters.
Frequently asked questions
What sales prospecting method works best?
Multi-method coordinated outreach. Cold email + phone + LinkedIn + video together beats any single method.
CTA
Prospecting feeds pipeline. CRUSH supports closure. [Book a Demo]
