1. Personalized cold email
Generic blasts don't work. Specific references to prospect situation drive 3-5x higher reply rates.
2. Phone outreach
Cold calling never died in practice. Top SDRs make 50-80 calls a day.
3. LinkedIn outreach
Direct messages and connection requests outperform email in many segments.
4. Video prospecting
Vidyard, Loom for personalized video. 2-3x higher reply rates than text.
5. Multi-thread outreach
Engaging multiple stakeholders at the same account in parallel.
6. Trigger-based prospecting
Reach out when something changes (funding, leadership, hiring spike).
7. Account research before outreach
5-10 minutes per prospect dramatically improves reply rates.
8. Pattern interrupts
Unusual subject lines and openings break through inbox noise.
9. Customer reference name-drops
Mentioning a peer customer at the prospect's tier opens doors.
10. Multi-channel sequences
Email + phone + LinkedIn + video moving together.
11. Permission-based selling
Ask permission before pitching ('Open to hearing about X?').
12. Mutual connections
Warm intros through LinkedIn second-degree connections.
Frequently asked questions
What sales prospecting techniques work best in 2026?
Multi-channel personalized outreach combining email, phone, LinkedIn, and video, paired with trigger-based timing and account research.
CTA
Prospecting techniques work better with structured account research. See how CRUSH supports the account-level data. [Book a Demo]
