1. Research before sending
5-10 minutes per prospect dramatically improves reply rates.
2. Personalize the opening line
Generic openings get deleted. Specific references signal effort.
3. Multi-channel sequence
Email + phone + LinkedIn + video. Single-channel underperforms.
4. Ask for 15 minutes
'15 minutes' converts better than '30 minutes' or 'a meeting'.
5. Send Tuesday-Thursday
Monday inboxes are crowded. Friday emails miss the work week.
6. Test subject lines
The single highest-leverage variable in email.
7. Don't give up after 1-2 touches
Average B2B sale requires 8-12 touches to break through.
8. Use video for top accounts
Vidyard or Loom drive 2-3x reply rates vs text.
9. Track what works
A/B test subject lines, openings, CTAs. Iterate.
10. Be human
Conversational tone outperforms formal corporate language.
Frequently asked questions
What's the best sales prospecting tip?
Research before sending. 5-10 minutes per prospect dramatically improves reply rates over generic outreach.
CTA
Prospecting tips fill pipeline. CRUSH ensures closure. [Book a Demo]
