Contact databases
ZoomInfo. The default B2B contact database. Deepest data, highest cost.
Apollo. Lower-cost alternative with integrated engagement.
Cognism. EU-strong, GDPR-compliant.
Clay. Workflow-based enrichment that chains multiple sources.
Engagement platforms
Outreach. Enterprise sequencing leader.
Salesloft. Comparable to Outreach.
Apollo Engagement. Bundled with their database.
LinkedIn-native
LinkedIn Sales Navigator. Mandatory for B2B prospecting.
Crystal. Personality insights for LinkedIn profiles.
Intent data
Bombora. Category leader.
6sense. Predictive intent.
G2 Intent. Captures intent from G2 reviews and pages.
TechTarget Priority Engine.
AI prospecting
Regie.ai. AI SDR.
Lavender. Email coaching.
11x.ai, AiSDR. Autonomous AI SDRs.
How to build the right stack
Mandatory: contact database (ZoomInfo or Apollo), engagement platform (Outreach or Salesloft), LinkedIn Sales Navigator.
Recommended: intent data, AI email coaching.
Optional: autonomous AI SDR for high-volume mid-market.
Frequently asked questions
What's the best sales prospecting tool?
ZoomInfo for contact data, Outreach or Salesloft for engagement, LinkedIn Sales Navigator, and intent data from Bombora or 6sense.
CTA
Prospecting fills the funnel. Account planning ensures the leads that result actually close. [Book a Demo]
