Revenue quota
Dollar amount of closed business. Most common for AEs.
Volume quota
Number of units or deals. Common in transactional sales.
Activity quota
Number of calls, demos, or meetings. Common for SDRs.
Profit quota
Margin or contribution dollars. Used where deal margin varies.
Combination quota
Multiple components weighted (e.g., 60% revenue + 40% expansion).
Tiered quota
Different rates at different attainment levels.
Frequently asked questions
What are the major types of sales quota?
Revenue (most common for AEs), volume (transactional), activity (SDRs), profit (margin-focused), combination (multiple components), tiered.
CTA
Quota types drive different behaviors. CRUSH supports account-level visibility for any type. [Book a Demo]
