Customer advocacy defined
The systematic practice of identifying happy customers, equipping them to talk about your product, and amplifying their voice through reviews, references, case studies, and referrals.
Customer advocacy vs customer success
CS focuses on customer outcomes. Advocacy converts those outcomes into pipeline and brand value for the seller. Different functions, complementary work.
Why advocacy matters
Referrals close at 3-5x the rate of cold outbound. Reviews influence buying decisions. Case studies provide credibility. Customer voice is more trusted than vendor marketing.
Who owns customer advocacy
Typically marketing or customer marketing. Sometimes a dedicated customer advocacy team. Coordinates with CS, sales, and product.
Frequently asked questions
What is customer advocacy?
The structured practice of identifying happy customers, equipping them to talk about your product, and amplifying their voice through reviews, references, case studies, and referrals.
CTA
Advocacy works at the account level. See how CRUSH supports the broader cross-functional workflow. [Book a Demo]
