The Prolifiq Blog

Demand generation best practices that actually move pipeline. Learn how B2B revenue teams build programs that convert, with specific tactics and benchmarks.

A practical guide to the demand generation metrics B2B revenue teams should track, with benchmarks, formulas, and pitfalls to avoid in 2024.

A practical guide to demand generation tactics for B2B revenue teams, with channel benchmarks, budget guidance, and how to convert demand into pipeline.

Learn how to build a sales channel management strategy that drives partner revenue, improves visibility, and scales B2B growth inside Salesforce.

Compare channel sales software for B2B revenue teams. Learn what to look for, vendor benchmarks, pricing, and why Salesforce-native tools win.

Build channel sales incentives that drive partner revenue. Compare program types, payout models, benchmarks, and how to manage them inside Salesforce.