The Prolifiq Blog

MEDDIC is the original sales qualification framework. Walk through Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion.

Six tactics for retaining and expanding top B2B accounts. Stakeholder coverage, exec sponsorship, expansion cadence, and the QBR rhythm that drives NRR.

What it really means to be Salesforce native. The architectural difference between native apps and connected apps, and why it matters for adoption and TCO.

What the data says about B2B account planning in 2026. Cadence, ownership, tooling, and the gap between what teams say they do and what they actually do.

Ten parallels between video gaming skills and account planning skills. Resource management, stakeholder mapping, and the muscle memory that transfers.

Account management is the discipline that compounds. Why it matters for SaaS valuation, and how to build a function that actually delivers expansion.